Bugatti’s New CEO Is Considering A Bugatti SUV

Last month, Bugatti Rimac LLC was officially confirmed as a new hypercar company, with a majority stake going to Rimac Group. Mate Rimac, the founder of Rimac Automobili, said at the time that “this new venture takes things to a completely new level,” hinting that we could expect some exciting things from a newly positioned Bugatti brand in the near future. He has now expanded on what Bugatti’s future holds and we’re talking about an even greater shake-up than the arrival of the first fully electric Bugatti model. Mate Rimac has hinted at all-new body styles for the car brand perhaps most closely associated with sheer speed than any other.

“With this brand, you can do so much,” said Rimac in an interview with Motor Trend. “Maybe an SUV or long hood coupe or something absolutely insane that no one thinks about.” He also said that he “might do something crazy,” a statement that is perhaps little surprise coming from the guy at the helm of a company that is bringing us the mind-blowing Nevera. This hypercar’s four electric motors generate nearly 2,000 horsepower combined. But the Nevera, just like every current Bugatti, is a two-seater with a stunning yet impractical supercar body. A Bugatti SUV would be a gamechanger for the brand. If it costs anything as much as a Chiron, it’ll be the most expensive SUV in the world.

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