Chery in Pakistan- The Expectations

Ghandhara Nissan Limited (GNL) inked a deal earlier this year with leading Chinese automaker Chery to invest Rs 2.4 billion in Pakistan to manufacture & assemble a range of automobiles. The investment plan include introducing various types of passenger cars in Pakistan including hatchbacks, sedans, crossovers & SUVs. Furthermore, in line with the new Electric Vehicle Policy, the company also plans to introduce its range of electric vehicles in the forthcoming years.

The introduction of crossovers & SUVs has become a new craze for newcomers as the majority of automakers are willing to tap this segment which was untouched by the existing players for a long time. The first batch of CBU test units of Chery vehicles including the anticipated Tiggo 8 SUV and the smaller Tiggo 4 crossover has already arrived in Pakistan. These vehicles will be used for extensive trials & tests before the final production versions will go on sale in our market.

While talking to CarSpiritPK, a Ghandhara official has revealed that the company intends to formally launch these vehicles either towards the end of this year of early 2022. Modification work in their plant is currently underway which will be ready to roll-out local assembled Chery vehicles later this year. GNL is already requesting applications from potential 3S dealers around the country.

Like most other Chinese automakers, Chery has come a long way since the introduction of QQ hatchback in Pakistan back in 2005 which was brought in by Karakoram Motors. The current breed of Chery cars are doing reasonably well in China as well as many international markets. The company has a good range of passenger cars including the Arrizo range of sedans and Tiggo range of crossover SUVs, plus there is Fulwin range of small cars as well.