Daimler AG Rebrands to Mercedes-Benz Group AG
Following the successful stock market launch of Daimler Truck, Daimler AG became the ‘Mercedes-Benz Group AG’ on Monday, emphasizing its renewed concentration on the automotive industry
chairman Ola Källenius said,
The renaming… underlines our renewed strategic focus. In doing so, we want to make clear where we see the core of our company – building the most desirable cars in the world. The Mercedes star has always been a promise for the future: changing the present in order to improve it. We want to continue this legacy of our founders by taking the lead in electric mobility and vehicle software.
The luxury brand Mercedes-Benz was a result of the amalgamation of its predecessor companies Carl Benz and Gottlieb Daimler in 1926.
Mercedes-Benz Mobility AG (formerly Daimler Mobility AG) now offers Mercedes-Benz passenger cars and vans, buyer financing, leasing, and insurance, besides rental and subscription services, fleet management, and digital charging and payment services.