GM Files to Trademark Classic Buick Electra Nameplate

The Electra name might return to Buick’s model line after sitting dormant for more than three decades. Well, that’s if a recent trademark filing by General Motors is anything to go by. The automaker filed to apply for the “Buick Electra” mark with the United States Trademark and Patent Office on December 20, 2021.

buick electra concept

GM’s decision to dust off the Electra nameplate is of little surprise given the company’s pivot to electric vehicles. In fact, Buick revealed an Electra electric SUV concept car at the 2020 Beijing auto show (no doubt, the fact “Electra” and “electric” share the same prefix had something to do with Buick’s choice of name for the concept)

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