Is Kia Sorento in Trouble?

Lucky Motor Corporation (LMC) is offering a huge discount on the Sorento mid-sized crossover SUV in Pakistan. The limited time offer which comes on back of the New Year celebrations & achieving 50,000 units production milestone which the company accomplished in November 2021, will benefit buyers up to a discount of Rs 704,000.

As a result, the Sorento 2.4 AWD is now available for PKR 74.99 lac instead of PKR 78.12 lac while the flagship 3.5L V6 is also available for PKR 74.99 lac instead of PKR 82.03 lac. Which means the prices of both variants will be exactly same for a limited time. But the question is, why only Sorento? Also considering the fact that 50,000 units milestone was achieved in November– more than 2 months before the discount has been offered.

sorento disc

The 3rd generation Kia Sorento was launched in Pakistan back in February 2021 as the most equipped local assembled vehicle having the biggest displacement engine under its hood, the first local assembled car to have a V6 engine as well as the first to have 6 airbags among all locally available vehicles, that too, backed by 4-years/ 100,000 km warranty. However the car pitting in the same price league as that of Toyota Fortuner, hasn’t been able to see the sort of success which the company might have anticipated.