Kia Hands Over New EV6 to Global Brand Ambassador Rafael Nadal
Tennis legend Rafael Nadal has signaled his commitment to promote eco-friendly mobility by increasing the use of Kia’s first dedicated electric vehicle, the new EV6 crossover, at a handover ceremony at the Rafa Nadal Academy in his Spanish hometown of Manacor, Mallorca.
At the event, Nadal was provided with a customized EV6 GT-Line followed by the European launch of the EV6 crossover. Nadal will actively use the EV6 crossover for his personal mobility in Mallorca as well as at major tennis tournaments such as the 2022 Australian Open. Furthermore, he has expressed his interest to convert all vehicles used at the Rafa Nadal Academy and Rafa Nadal Foundation to electric vehicles by 2022. According to Rafael Nadal:
“My job naturally requires a lot of travel, and my lifestyle is not fully sustainable. But I’m determined to make the necessary changes where I can, starting with my personal use of the EV6 crossover in Mallorca and beyond. I feel lucky to have the support of Kia and the new EV6 that will help drive my commitment. I would like to encourage others to join me in driving these kind of vehicles wherever possible.”
Rafael Nadal with his Kia EV6 GT-Line
The ceremony was illuminated by a tennis court, dubbed the “EV6 Court,” whose lighting system was electrically powered by the EV6 GT-Line. The first dedicated electrified crossover vehicle by Kia to boast an advanced V2L (vehicle-to-load) function and serves as a portable, self-generating power supply. Commenting on the event, Artur Martins, Senior Vice President and Head of Kia’s Global Brand and Customer Experience Division, said:
“We at Kia strongly believe in our ethos that movement inspires ideas. The EV6 is the model that embodies this new brand ethos of ours, and we feel privileged to have Rafa on our team as our global brand ambassador for the past 15 years. He is not only one of the greatest athletes in history but an icon of inspiration who constantly strives to make a positive impact in the world through his diverse social contribution activities.”
According to Kia, the EV6 crossover was launched to play a key role in Kia’s new vision to offer accessible, sustainable and innovative mobility solutions to people around the world. It represents a pioneering solution for future electrified mobility and aims to elevate the industry standard at a time the automotive world at large is quickly transitioning toward full electrification. The EV6’s vehicle-to-load (V2L) function demonstrated at the EV6 Court of the Rafa Nadal Academy can supply up to 3.6KW of electricity and be used conveniently as a portable power supply for leisure and other everyday activities