New Peugeot 308 Wins 2022 Red Dot Design Award
The new Peugeot 308 has won the 2022 Red Dot Award, the highest distinction in product design. The new 308 is also the first model in the lineup to wear the new Peugeot emblem.
Each year, the experts reward “Design Excellence” in 51 product categories. Customers on all continents rely on the “Red Dot” as a guarantee of quality, smart design and outstanding ergonomics. This year, 50 members of the international Red Dot Award jury were impressed by the distinctive style, the design quality and the innovative i-Cockpit of new Peugeot 308.
Peugeot 308 is the 7th model of the brand to be awarded this prestigious title, that was created in Germany in 1955, and has since become the worldwide label of the best designs. This Red Dot Design Award is the 11th international award won by the new 308 since its launch towards the end of 2021.
The 308 primarily comes with a 1.2L turbo engine whereas a hybrid is also available in the lineup and an all-electric e-308 is in development too. An estate version called 308-SW was also introduced in 2021