Peugeot Officially Launches Operations in Pakistan
European automaker Peugeot having teamed up with Lucky Motor Corporation (LMC) has officially launched its operations in Pakistan. The partnership commenced with the opening of eight 3S dealerships in 6 cities, as well as a state-of-the-art facility for the assembly of Peugeot cars in Pakistan.
The first product under this partnership is the Peugeot 2008 crossover which became available for bookings in January 2022. With 26 international prizes, including the Red Dot Design Award, the 2008 has been a success story for Peugeot since its development and stands apart in the compact SUV segment with its distinctive design, advanced technology and efficient powertrains. It also benefits from i-Cockpit, which features a stimulating interior design along with a state-of-the-art digital cluster and touchscreen that amplifies the driving experience.
Asif Rizvi, the Cheif Executive Officer at LMC said his company is set to change the automotive landscape of Pakistan by introducing Peugeot, the first locally assembled European brand in the country. He added that Lucky Motors is proud to become the first company in Pakistan to have multi-brand manufacturing and dealers. It is pertinent to mention that both Peugeot and Kia vehicles are being assembled in the same factory under the same roof and are tested on the same LMC test track within the factory premises.
Speaking via the audience online, Linda Jackson, the CEO of Peugeot said:
“We are delighted with this partnership and what it means for the Pakistani market. This will be the first time a European car is assembled in Pakistan and we are excited to work with Lucky Motors to support employment, localization and the local automotive industry in the country. Internationalization is a key focus for Peugeot, with the B and C segment SUV growth representing a great opportunity for us. This is also bolstered by the evolution of the legislation of the country towards electrification which is in line with our own strategy.”