Upcoming Action Film Uncharted to Feature Hyundai Tucson 2022 “Beast”￼
Sony Pictures’ upcoming movie Uncharted will feature the new 2022 Hyundai Tucson while showing off its diverse capabilities and futuristic look as a customized ‘Beast’ concept prototype.
Besides adding thrill and enthusiasm to the upcoming movie, popular production models including the new 2022 Tucson, Genesis G90, Genesis G80, and Genesis GV80 will also appear in the film that will be released on 18 February in the United States and other global markets.
“The all-new Tucson is a highly capable SUV that is up for the challenge of a treasure hunting adventure,” said Hyundai Motor Company’s Executive Vice President, Global Chief Marketing Officer, and Head of Customer Experience Division, Thomas Schemera.
Tucson Beast Concept
The collaboration between Hyundai Design and Technical Center in Irvine, California, and Sony Pictures led to the creation of the Tucson ‘Beast’ concept that boasts a tough exterior with stronger bumpers, tires, and other outdoor-ready accessories that revitalize Unchartered’s treasure-hunting excursion.
Sony Pictures Entertainment’s EVP of Global Partnerships and Brand Management, and Head of Location-based Entertainment, Jeffrey Godsick, remarked that “the Hyundai team has created a fun and global campaign that perfectly captures the adventurous tone of ‘Uncharted’ and further reinforces why they make such great partners”.
A Game-Based Movie
The action-adventure film Unchartered is based on Naughty Dog’s famous PlayStation video game series of the same name. In the film, seasoned treasure hunter Victor ‘Sully’ Sullivan (Mark Wahlberg) hires streetwise thief Nathan Drake (Tom Holland) to recover the 500-year old lost fortune of Ferdinand Magellan.