Will IMC Skip the 12th Gen Toyota Corolla in Pakistan?
Toyota Corolla is the undisputed global sales champion with over 50 million units sold since it was first introduced in the 1960s. It is also one of the longest running nameplates with each of its 12 generations witnessing remarkable success in almost every part of the world.
Like everywhere else, Toyota Corolla is regarded as the most successful sedan in our country, loved primarily for its reliability and efficiency. Corolla is currently in its 12th generation which debuted more than 3 years ago back in November 2018, however in Pakistan which was supposed to be Corolla’s largest market in Asia Pacific region is yet to introduce the latest generation.
Indus Motor Company (IMC) the assemblers of Toyota cars in Pakistan is still continuing on with the 11th generation model which arrived here in mid 2014 and is about to complete 8 years of production in our country. Despite this, the sales of Toyota Corolla are soaring as its currently the unparalleled bestselling sedan in Pakistan with its sales standing 64% higher than that of Yaris.